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Hot or Cold
We are pretty chuffed to see, in the recent Campaign Brief, that we are still HOT… ;)
The chart below, ranks agencies around their creative ‘hotness’ (horizontally) and their income and billings (vertically). We are very pleased to again see us in the HOT RED section on the right surrounded by top notch agencies….
Must be the great work we do for our clients….
Tumblr
Instagram has become a super popular application and was recently bought by Facebook for $1 billion dollars. Since its partnership with Facebook, it has crossed the 25 millon-user thresholds (in early March), and even its Android version was downloaded 1 million times in the first 24 hours.
If you think that’s big, it is no comparison to the 20 billion posts and 50 million blogs Tumblr creates.
Many of these posts and blogs are from the increasing number of brands and publishers using it to communicate with fans. On Wednesday, Tumblr announced it’s partnership with Spotify. If you’re like me and had no idea what Spotify was check out this video…
Tumblr’s future as a business came with the February launch of “highlighted posts’ which let users have more visibility for their work for $1. Tumblr is known for its ‘not-selling-out’ attitude however yesterday announced its first look into paid advertising at Ad Age’s Digital Conference. Tumblr will be offering the “Radar” post that appears on a user’s account as of May 2.
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The votes are in…
This is the 21st year that we have been conducting our proprietary “Eye on Australia” study. 1000 interviews were conducted online at the end of last year to finds out Australia’s mood and thoughts.
Although Australian’s satisfaction with life is unchanged from last year, there is now an increase in other topics which is more evident in Baby Boomer and Pre Baby Boomer segments. The studies found that nearly half of Australian’s were concerned about the economy and felt that they lacked leadership. A higher proportion of people are expecting to reduce the amount of money they spend on dining, holidays and renovation. They also expect to be spending more on household expenses and transport.
Australian values and beliefs were very divided. Whilst we are still a proud country and believe Australia is a land of opportunity, there is a strong opinion on the number of refugees in Australia with most siding with the belief that we need to stop them from coming into the country.
Same sex marriage has been a hot topic and now more than half of Australians believe that same sex marriage should be illegal.
Despite some of the concerns Australians may have at the moment, we are still 63% more optimistic that we will spend more in the future (from last year) and 58% of us are positive that their financial situation will improve. A large 76% feel that they are still in control of their finances.
If you want any more information on the studies please feel free to contact Paul Worboys at paul@jaygrey.com
In the meantime though, learn a little more by watching our video here:
While in Belgium…
A recent ad has just taken the place for second most shared ad of all time after “The Force” VolksWagen ad from the 2011 Super Bowl.
The ad was launched for a cable channel, TNT. And in our humble opinion is just great.
The ad takes place in a “little town in Belgium” in a “square where nothing really happens” where a large red button on a stand is placed with a sign saying “Push to Add Drama”.
The ad, on Youtube on April 19, was already up to 25.2 millions views which is a 4 million increase over the past week.
So if you haven’t already see it you must watch it below:
eBall
Everybody enjoys an outdoor stunt and the 150,000 nearby watchers seemed to have enjoyed this one.
Smart Car created this stunt in Germany to emphasize the responsiveness of the car even though it’s electric. The company set up a massive game of Pong at a Frankfurt auto show, where people were able to test-drive the car in the game against someone else. Drivers had to move forward and backwards to control the game.
Have a watch…
Jonathon Mak Long for Coke
Everyone remember Jonathon Mak Long? No?
OK, he’s the 20 year old design student from Hong Kong that created the popular Steve Job’s tribute after his death. He recently got to spearhead a design for Coca-Cola, called “Two Hands” which creates the shape of Coke’s iconic ribbon passing a bottle.
The design was released this week in bus shelters and elevators in Shanghai. The intriguing design got the attention of executives and has contributed to Coke’s “Open Happiness” campaign.
What an interesting and modern piece of design and advertising. Such a fresh and beautifully created design needs to be shared!
Made In Korea
A little while ago we showed you Tesco’s Virtual Supermarket – a phenomenal and super successful idea that that improved their online sales by 130%. Since taking off in Korea, people can see internationally how well it has worked and companies have begun ‘borrowing’ the concept.
This year Woolworth’s have also set their sights on creating advertising that encourages purchases through the use of a smart phone in hopes of having the same success.
The main one was put up next to the Woolworth’s at Town Hall Station and others scattered around Sydney on bus stops. Unfortunately for them Sydney-siders haven’t responded the same way. Maybe it was because it was located near an actual supermarket and people just find it easier to shop there rather than online?
The massive decal they had at Town Hall Station was taken down not long after its 32-second media coverage on Seven News….
Either way, it’s not the future but show promise in what ‘s to come.
Goings on at Ikea
Smallest store in the world
What comes to mind when you think Ikea? Cheap Furniture aside, storage! Ikea are on a storage roll this week with great little stunts that must be checked out. To emphasise their promises of minimal yet aesthetically pleasing storage options they have released a banner ad that is an online store! The entire store contains 2800 products in a small 300 by 250 pixel frame which you can browse and purchase. Although it is not the most practical idea it is undoubtedly charming and reflects their core values.
You can try out the banner here: http://www.smalleststoreintheworld.com/banner/en/index.html
The same week this was released, the furniture retailer also unleashed it’s first home-theater system. The video below introduces “Uppleva”, a new range of furniture and television system that can be rearranged and styled with a variety of different products. The television doesn’t need to be assembled and has a MP3/DVD player already installed into the unit. You can choose size, colour and surrounding objects. It also comes with a wireless subwoofer. Uppleva will be available in in some European cities in June and in more countries next spring.
On top of that, Ikea launched its new campaign for mattresses that is based on the idea of seven different types of sleepers in Australia including the Starfish, the Log and others. The campaign is led by a “Swedish sleep expert” and allows watchers to click on what type of sleeper they think they are for more information.
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Sounds like Stark Industries…
Real life self-guided bullets and solar death rays have come up in discussion recently. A tad scary yet totally awesome. Seems like mankind is getting better at destroying stuff!
These bullets guided by lasers are different to other self-guided missiles that lock onto radiation or human operated ones. They have tiny fins and use a “forward-leaning centre of gravity which makes it fly like a dart”. It’s no bigger than a pen and has a sensor that detects a laser beam placed on the target that then feeds information and directs the fins. This allows it to target something that is around 20cm from a kilometer away!
But before you get scared, these bullets are being made for the use of military and can only be fired from a plane, ship or submarine…..
However…..
19 year-old, Eric Jacqmain has claimed to have created the ultimate solar ray which contains the power of 5000 suns.
Calling it the R5800, it’s “intensity of light is more than enough to melt steel, vaporize aluminum, boil concrete, turn dirt into lava and obliterate any organic material in an instant”. Shame such a device was destroyed in a “storage shed fire” not long after it was created. We wonder why…
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