SPARE A MINUTE OUT OF YOUR INFERNALLY BUSY DAY…

Imagine you are a salesperson, standing outside a front door selling… dishcloths.
You ring the bell and wait, then wait some more.
Inside the house someone looks through a peephole.
You don’t know them and they don’t know you.
They simply have no reason to open the door.
Through the tiny hole they just see a person selling dishcloths.
Their current dishcloth is fine. They don’t want or need a new one.

You are unwanted.

If you stand there reciting the benefits of the dishcloth, the door will remain firmly shut.
If you hold up a dishcloth and do a jig they might possibly open the door.
If you do backflips holding a dishcloth, making them laugh and demonstrating the benefits, they probably will.
It sounds like a silly story, maybe even an obvious one.

But it’s true.

And it’s every marketer’s problem.
For the person is the consumer.
Your product is the dishcloth and your chosen agency, the seller.
The peephole is your opportunity to reach them.
Which is why every client should have someone who can sell their product with imagination, with flair and with wit.

At JayGrey we specialize in finding ways to make people open their doors and, more importantly, do it willingly.
That is the way we do advertising. That is the way we sell. That is the way we build brand attachment.
We do it because it works time and time again and, quite frankly, we believe in being interesting.
Whatever the media channel, whatever the marketing problem, whatever the benefit, we know that every solution has to involve the consumer.
To make them want you.

We sum it up in one phrase.
“Make them laugh, make them cry or tell them something they don’t know in a new and interesting way.”
It’s that simple.
Involve them.

The peephole may have gotten smaller and the channels more numerous but we have to get our clients noticed, liked and bought more.
It’s what we do.
It’s what we have a passion for.
So we stick to our beliefs.
They work.

Which is why everyone in our company is called a thinker.
It’s on everybody’s business cards.
Because we employ only those blessed in the core of their cortex.
We find it works better for us and makes our relationships with clients run smoothly.
We also believe in brevity – short decisive meetings, peppered with incisive thought.
Leaving everyone with more time to do what they do best – think.

Done.

That’s the magic.
As for what else we believe, well it’s simple really.
Unlike other agencies we won’t harp on. We let our work and sales results do the talking.

Enjoy.

And maybe one day you will open your door to us… you probably have already opened it to one of the products we’ve sold before.
 

AT JAYGREY, WE EAT CREATIVE