Jaygrey at Cannes! Check out the ads that got selected:
Read Full Post Comments 
JayGrey won this month’s round of the radio industry’s 2013 Siren Awards!
Our very own Gav Chimes and Tommy Cehak created the radio ad supporting For a Cure’s Foundation stem cell research. The ad promoted stem cell research and won the overall and single categories in round one of the 2013 Siren Awards.
A word from the team – “It’s a powerful thing but there’s little awareness about it – here’s a lot of misunderstanding when it comes to stem cell research. For this reason, the general public doesn’t think or talk about it and they remain largely unaware of its benefits. We wanted to wake people up by reframing the issue and focusing on the suffering that can be alleviated.”Read Full Post Comments 
Vitek Vodka is a brand that we love here at JayGrey. Not only is the vodka great but they are a pretty amazing bunch of people too.
And the owner of the company, Vitek himself, is certainly happy for the world to know that he and his company are great at making vodka even if they’re not too good at parkour, bonsai or indeed train spotting…
Check out the new films for a great vodka company.
We are pretty chuffed to see, in the recent Campaign Brief, that we are still HOT… ;)
The chart below, ranks agencies around their creative ‘hotness’ (horizontally) and their income and billings (vertically). We are very pleased to again see us in the HOT RED section on the right surrounded by top notch agencies….
Must be the great work we do for our clients….Read Full Post Comments 
This is the 21st year that we have been conducting our proprietary “Eye on Australia” study. 1000 interviews were conducted online at the end of last year to finds out Australia’s mood and thoughts.
Although Australian’s satisfaction with life is unchanged from last year, there is now an increase in other topics which is more evident in Baby Boomer and Pre Baby Boomer segments. The studies found that nearly half of Australian’s were concerned about the economy and felt that they lacked leadership. A higher proportion of people are expecting to reduce the amount of money they spend on dining, holidays and renovation. They also expect to be spending more on household expenses and transport.
Australian values and beliefs were very divided. Whilst we are still a proud country and believe Australia is a land of opportunity, there is a strong opinion on the number of refugees in Australia with most siding with the belief that we need to stop them from coming into the country.
Same sex marriage has been a hot topic and now more than half of Australians believe that same sex marriage should be illegal.
Despite some of the concerns Australians may have at the moment, we are still 63% more optimistic that we will spend more in the future (from last year) and 58% of us are positive that their financial situation will improve. A large 76% feel that they are still in control of their finances.
If you want any more information on the studies please feel free to contact Paul Worboys at firstname.lastname@example.org
In the meantime though, learn a little more by watching our video here:
On an afternoon in November the team from JayGrey braved drizzle and public transport to arrive on Cockatoo Island to attend Outpost – Art from the Streets. The event showcased some of the best local and international street art talent on, in and around the abandoned stores and buildings of the island including art by Banksy, Anthony Lister, Beastman and Kid Zoom. The JayGrey team worked up quite a thirst during the exhibition. Thankfully the Island Bar was on hand to refresh us before our journey through rough seas back to Circular Quay. To all who haven’t been – you should and fast. Exhibition closes Sunday December 11. Evidence of our attendance below:
Read Full Post Comments 
We’re ecstatic to announce that our first work for 4 Pines Brewery – released on the airwaves just over a month ago – has won 3 Silver Lions at the Cannes Festival of Creativity! Both “Rear Entry” and “Fridge” picked up individual trophies, and the three-spot campaign took home a silver for Best Scriptwriting. Thanks again to the 4 Pines team, and to Plush Studios for making this happen.
Click here to hear the ads.Read Full Post Comments 
A lot of people have been asking, “what is Space Beer anyway?” Fair enough. The radio spots we did for 4 Pines let people know that 4 Pines sent the first Aussie beer into space. We haven’t really delved much deeper than that into the concept behind the beer – yet.
But the science behind it is actually pretty cool. In outer space, two things happen that alter the experience of drinking a beer.
First, things taste differently in space than they do on earth. Astronauts since the first Apollo missions have complained that food tastes blander in space than it does on earth. Though scientists are undecided on the cause of this, evidence points to the idea that it may have something to do with taste buds expanding slightly at microgravity.
Second, gasses and liquids separate differently in the stomach than they do on earth. As NASA’s Shuttle and ISS Food Systems Manager, Vickie Kloeris, said:
Not only is carbonation difficult in microgravity, it causes you to burp. On earth, that’s not such a big deal, but in microgravity it’s just gross! Because there is no gravity, the contents of your stomach float and tend to stay at the top of your stomach, under the rib cage and close to the valve at the top of your stomach. Because this valve isn’t a complete closure (just a muscle that works with gravity), if you burp, it becomes a wet burp from the contents in your stomach. I’ve been told this is NOT pleasant!
So… to free future space tourists from space bars filled with floating, regurgitated bubbles of mediocre beer, 4 Pines brewed a stout specially crafted for enjoyment in orbit.
Here’s a video of Jaron Mitchell of 4 Pines Brewery, explaining some of this on ‘Today’ to Karl Stefonovic. Nice work guys!Read Full Post Comments