Vitek Vodka – TV
Vitek Vodka is a brand that we love here at JayGrey. Not only is the vodka great but they are a pretty amazing bunch of people too.
And the owner of the company, Vitek himself, is certainly happy for the world to know that he and his company are great at making vodka even if they’re not too good at parkour, bonsai or indeed train spotting…
Check out the new films for a great vodka company.
Parkour
Trainspotting
Bonsai
Vitek Vodka – Radio
Vitek Vodka radio. Much better at making vodka. Enough said apart from have a listen.
Love Song
Doctor
Meow
Hot or Cold
We are pretty chuffed to see, in the recent Campaign Brief, that we are still HOT… ;)
The chart below, ranks agencies around their creative ‘hotness’ (horizontally) and their income and billings (vertically). We are very pleased to again see us in the HOT RED section on the right surrounded by top notch agencies….
Must be the great work we do for our clients….
The votes are in…
This is the 21st year that we have been conducting our proprietary “Eye on Australia” study. 1000 interviews were conducted online at the end of last year to finds out Australia’s mood and thoughts.
Although Australian’s satisfaction with life is unchanged from last year, there is now an increase in other topics which is more evident in Baby Boomer and Pre Baby Boomer segments. The studies found that nearly half of Australian’s were concerned about the economy and felt that they lacked leadership. A higher proportion of people are expecting to reduce the amount of money they spend on dining, holidays and renovation. They also expect to be spending more on household expenses and transport.
Australian values and beliefs were very divided. Whilst we are still a proud country and believe Australia is a land of opportunity, there is a strong opinion on the number of refugees in Australia with most siding with the belief that we need to stop them from coming into the country.
Same sex marriage has been a hot topic and now more than half of Australians believe that same sex marriage should be illegal.
Despite some of the concerns Australians may have at the moment, we are still 63% more optimistic that we will spend more in the future (from last year) and 58% of us are positive that their financial situation will improve. A large 76% feel that they are still in control of their finances.
If you want any more information on the studies please feel free to contact Paul Worboys at paul@jaygrey.com
In the meantime though, learn a little more by watching our video here:
An Outing to Outpost
On an afternoon in November the team from JayGrey braved drizzle and public transport to arrive on Cockatoo Island to attend Outpost – Art from the Streets. The event showcased some of the best local and international street art talent on, in and around the abandoned stores and buildings of the island including art by Banksy, Anthony Lister, Beastman and Kid Zoom. The JayGrey team worked up quite a thirst during the exhibition. Thankfully the Island Bar was on hand to refresh us before our journey through rough seas back to Circular Quay. To all who haven’t been – you should and fast. Exhibition closes Sunday December 11. Evidence of our attendance below:
JayGrey’s First Work for 4 Pines Takes Home 3 Radio Lions
We’re ecstatic to announce that our first work for 4 Pines Brewery – released on the airwaves just over a month ago – has won 3 Silver Lions at the Cannes Festival of Creativity! Both “Rear Entry” and “Fridge” picked up individual trophies, and the three-spot campaign took home a silver for Best Scriptwriting. Thanks again to the 4 Pines team, and to Plush Studios for making this happen.
Click here to hear the ads.
So what is “Space Beer” anyway?
A lot of people have been asking, “what is Space Beer anyway?” Fair enough. The radio spots we did for 4 Pines let people know that 4 Pines sent the first Aussie beer into space. We haven’t really delved much deeper than that into the concept behind the beer – yet.
But the science behind it is actually pretty cool. In outer space, two things happen that alter the experience of drinking a beer.
First, things taste differently in space than they do on earth. Astronauts since the first Apollo missions have complained that food tastes blander in space than it does on earth. Though scientists are undecided on the cause of this, evidence points to the idea that it may have something to do with taste buds expanding slightly at microgravity.
Second, gasses and liquids separate differently in the stomach than they do on earth. As NASA’s Shuttle and ISS Food Systems Manager, Vickie Kloeris, said:
Not only is carbonation difficult in microgravity, it causes you to burp. On earth, that’s not such a big deal, but in microgravity it’s just gross! Because there is no gravity, the contents of your stomach float and tend to stay at the top of your stomach, under the rib cage and close to the valve at the top of your stomach. Because this valve isn’t a complete closure (just a muscle that works with gravity), if you burp, it becomes a wet burp from the contents in your stomach. I’ve been told this is NOT pleasant!
So… to free future space tourists from space bars filled with floating, regurgitated bubbles of mediocre beer, 4 Pines brewed a stout specially crafted for enjoyment in orbit.
Here’s a video of Jaron Mitchell of 4 Pines Brewery, explaining some of this on ‘Today’ to Karl Stefonovic. Nice work guys!
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Jay Furby’s Cannes Diary – last thoughts
First published in Campaign Brief on 24 June 2011.
Jay Furby, executive creative director at JayGrey, Sydney representing Australia on the Radio jury. Here’s his final thoughts on the week…
And as the famous hypnotist said – ‘I’m back in the room’. But don’t look in my eyes. Quite frankly after all the fun over the last few days you would just find a sea of redness.
I, along with a zillion other invaders of this wedding cake town, am suffering from late week disease. The disease common to all here. Croaky voiced delegates roam the streets suffering from all the signs of over indulgence and endless drunken chit chat.
At night others bemoan their lack of a shortlisting over and over again: Advertising boring zombies biting their pound of vitriol out of any passing innocent.
And the tv crowd start to move in, like a huge herd of gucci and jimmy choo’ed buffalo, feasting on the grass of ego.
Yes the symptoms of late weekitus are many and varied my friend…speaking of friends long lost ones, who have travelled to Cannes from distant agencies, disappear in the cacophony of texts and vanish in the Human wave of delegates…never to be seen again.
Public displays of sticky slobbery kisses become more prevalent. The hookers that line the rue de croisette are fewer in number as drunkeness increases their economic short term future.
Enemies hug it out then bring it on once again. Chat up lines become increasingly sophisticated- ” oi I wanna go down the beach with you and screw right now!”
Heads pound. Livers ache. Sweat pours. Tears flow. Mascara drips and voices are lost – Cannes lateweek, not so pretty but still oodles of pot noodle fun.
Jay Furby’s Cannes Diary – Day Two from the Cannes Radio Lions Jury Room
First published in Campaign Brief on Saturday 18, June 2011:
Jay Furby, executive creative director at JayGrey, Sydney is representing Australia on the Radio jury. Furby has just finished day two of judging and writes exclusively for Campaign Brief. Other Aussie and Kiwi jurors will be contributing exclusively to the CB Blog over the next week, so make sure you check in daily, hourly, every minute…
OK so we start the radio judging. 632 spots later and I never want to buy a condom or bald hair cream again and now I speak fluent Spanish with a Japanese twang.
I haven’t heard an Aussie ad (we are split into groups) and feel we are seriously missing a trick.
Luckily we are lying on the roof of the Palais so our tans are growing as the TV jurors turn into flesh-eating zombies. Suffer golden boys we are the ice cream eaters.
SFX: a brain fries as the fifteen mosquitoes singing happy birthday enters my cerebral cortex.
JayGrey Appointed Agency of Record for 4 Pines Brewing
The new collaboration between JayGrey and 4 Pines just seems logical. Take a look from the outside and you see two emerging companies with similar structure, attitude and cultural fit. 4 Pines are renowned for their innovative, award-winning, hand crafted beer – JayGrey for their creatively led, entrepreneurial communications. It doesn’t hurt that both teams love beer.
The first campaign JayGrey will be working on is the Vostok “Space Beer“ initiative, an idea which saw 4 Pines and Saber Astronautics Australia research and produce the first beer specifically intended for drinking in space (whilst remaining a tasty drop here on earth).
Jaron Mitchell, part owner and General Manager of 4 Pines said; “We’re excited about the ideas coming out of JayGrey. This has been our first foray into the world of advertising for our brewery and to date it’s been really successful. What’s more, with our move into a larger brewery and with a growing distribution throughout Australia, the timing seems perfect.”
Jay Furby, JayGrey’s Creative Director said; “It was a great chance to do something interesting. Most beer advertising today, whilst being entertaining, is somewhat generic in style. We decided to break this mold – a decision made easier because of the ridiculously entertaining proposition about the first beer brewed and tested for space travel.”
4 Pines join JayGrey’s roster of brands, which already includes Sensodyne, Panadol, Macleans, Hong Kong Tourism Board, Ribena, Bayer and White King
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