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Awarded Creatives Join JayGrey

JayGrey is pleased to announce that Tommy & Gav (better known as Tommy Cehak and Gavin Chimes) have joined the growing agency.

Though still fresh to the industry these guys have begun to be noticed, with recognition already coming from AWARD, Caples and ADMA.

Having completed a design degree from College of Fine Arts, Tommy practiced as an object designer before enrolling in AWARD School. There he met Gav, a journalism graduate, working as a social media co-ordinator at Amnesia Razorfish. After teaming up, the two landed an internship at 303 before moving on to M&C Saatchi / Mark.

They commented; “ Jay’s passion for making award-winning ads is contagious. Working with him and the team at JayGrey is an exciting prospect”.

Jay Furby, Creative Director, summed it up; “Most people write comments about how great the people they have hired are, before they have started. Well these boys have started and they are already being great.

“It’s also great to work with people who have all the enthusiasm in the world, for the world’s biggest navel gazing profession and they are unaffected still.

“We couldn’t have hoped for a better team to drive our client’s business forward and make everyday shine.

“If I am wrong I’ll eat their bone marrow.”

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Seasoned Professionals Join JayGrey

We are pleased to announce the appointment of 2 seasoned professionals to the JayGrey family. Claudia McInerney has joined the Agency as a Group Account Director and Amy Cadwallader joins as Senior Planner.

“In an increasingly difficult recruitment pool, it’s refreshing to find dedicated and genuinely talented senior people to join our growing team,” said Paul Worboys, Managing Partner. “I know they will continue to drive our business forward.”

Claudia said: “Having worked in multi-national agencies, both here and overseas, I was looking for a career challenge that would build on my experience. JayGrey presented that exciting opportunity.”

Amy continued: “It’s great to be working with true thinkers and people who are focused on strategically sound creative. Intelligent planning does lead to more engaging and entertaining creative – which drives better end-results for our clients.”

Claudia and Amy will initially focus on the recently-acquired Panadol business.

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Creative… Who Says So?

Talk about insights helping drive our creative focus, recently in Campaign Brief Rankings, both JayGrey and Jay Furby, our Creative Director ranked pretty highly. Have a look at these charts.

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Furby’s View at Cannes

Well, it’s that time of year again. The 2011 Cannes Lions International Festival of Creativity is upon us and this year Jay Furby, our creative director, has been chosen to represent Australia as a judge. He will be on the Radio Judging panel as well as ferreting out all the news, (and not-so-newsworthy happenings), in the South of France. Stay tuned for more….

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Hot + Cold Chart 2011

Campaign Brief’s annual Hot+Cold Chart just came out, and we’re pleased to see ourselves just where we want to be: on the cutting edge creatively. Happy to see a slight improvement, too, from last year’s ranking!

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JayGrey Wins Silver & Bronze at Outdoor Awards

Both pigeons were awarded for Ambi-Pur’s “Eau de Toilette” campaign that JayGrey created for Sara Lee. The jury awarded JayGrey silver in its FMCG category and bronze in Best Campaign overall.

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A Darker Shade of Grey

Jay was featured on the cover of Campaign Brief’s June issue, speaking about his time outside the ad business and his first few months leading JayGrey. Read the full story here.

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Hot+Cold Chart 2010

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JayGrey a Finalist for Emerging Agency of the Year

Just months after opening our doors, we are excited to hear that AdNews has selected JayGrey as one of its top four agencies in the running for its Emerging Agency of the Year Award.

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Paul Worboys joins JayGrey as managing partner in Australia

First published in Campaign Asia on 29 January 2010.

SYDNEY – Paul Worboys has joined JayGrey as managing partner to team up with founding creative partner, Jay Furby.

Worboys had been consulting since leaving his position as head of digital and direct at Saatchi & Saatchi Sydney a year ago.

Chairman Paul Gardner described the appointment as the icing on the cake for the agency following its rebrand from Grey Sydney to JayGrey in September 2009.

On Worboy’s credentials, Gardner said: Paul has over twenty years experience in both London and Sydney within Ogilvy, Leo Burnett, TBWA and Saatchi & Saatchi. He has a strong planning background, understands integration as well as any person in the Sydney market place and is, in my opinion, the perfect partner for Jay and our Sydney businesses.

He added: We set out to be noisy, nimble and entrepreneurial and have been surprised and delighted at how the market place, our clients and prospects have taken what we are trying to achieve to heart.

Worboys said: “While other agencies talk themselves up, JayGrey’s been talking its clients up with the work they’ve run. For me it’s not a question of why I would join them but more a question of why the hell I wouldn’t. Great people and great work – isn’t that the way it’s meant to be?”

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