A new take on anti-smoking?
Check out this really interesting anti-smoking campaign someone at JayGrey showed us.
Simple, yet effective.
The future of Nokia in Microsoft’s hands..
Remember when everybody had Nokia’s? Times have changed and the future of Nokia is dependent on convincing customers to switch from Google’s Android and Apple iPhones to Microsoft. Last year, Nokia posted a global net loss of $1.5 billion as it failed to enter the smartphone market.
This weekend, while at Town Hall Station I noticed a very interesting interactive advertisement for their phone – Lumia. The ad was integrated with touchscreen capabilities that allowed the user to use it like you would a mobile phone. Interested, I approached and started working my way through the advertisement like I would a phone (only a thousand times the size). The campaign seemed to give a new feel to the brand. The initial launch for the campaign was late March in five locations. The weeks after the campaign launched it was said to grow, using outdoor, TV and digital, with each sector grabbing about 30% of the marketing budget.
Check out the campaign below and see what you think but I guess the question is – Can their be three mobile phone operating systems in the market?
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Invisible Ad?
Imagine the ultimate party in a discreet terrace in Sydney, full of attractive people and random animals. Your only way to experience it is with a pair of sunglasses…
Lynx just released what is described as the world’s first invisible ad to promote their new scent – Anarchy from Him and Her. Directed by Alex Roberts with technology developed by Finch’s director of creative technology, Emad Tahtouh, the outdoor installation was displayed on Friday 27th April from 6:30pm.
Passerbys were given a pair of sunglasses (blue for boys and pink for girls) to allow them to see what was going on in the house.
It also celebrated the launch of Lynx’s forest ever women’s fragrance.
Check it out for yourself here:
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Hot or Cold
We are pretty chuffed to see, in the recent Campaign Brief, that we are still HOT… ;)
The chart below, ranks agencies around their creative ‘hotness’ (horizontally) and their income and billings (vertically). We are very pleased to again see us in the HOT RED section on the right surrounded by top notch agencies….
Must be the great work we do for our clients….
Tumblr
Instagram has become a super popular application and was recently bought by Facebook for $1 billion dollars. Since its partnership with Facebook, it has crossed the 25 millon-user thresholds (in early March), and even its Android version was downloaded 1 million times in the first 24 hours.
If you think that’s big, it is no comparison to the 20 billion posts and 50 million blogs Tumblr creates.
Many of these posts and blogs are from the increasing number of brands and publishers using it to communicate with fans. On Wednesday, Tumblr announced it’s partnership with Spotify. If you’re like me and had no idea what Spotify was check out this video…
Tumblr’s future as a business came with the February launch of “highlighted posts’ which let users have more visibility for their work for $1. Tumblr is known for its ‘not-selling-out’ attitude however yesterday announced its first look into paid advertising at Ad Age’s Digital Conference. Tumblr will be offering the “Radar” post that appears on a user’s account as of May 2.
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The votes are in…
This is the 21st year that we have been conducting our proprietary “Eye on Australia” study. 1000 interviews were conducted online at the end of last year to finds out Australia’s mood and thoughts.
Although Australian’s satisfaction with life is unchanged from last year, there is now an increase in other topics which is more evident in Baby Boomer and Pre Baby Boomer segments. The studies found that nearly half of Australian’s were concerned about the economy and felt that they lacked leadership. A higher proportion of people are expecting to reduce the amount of money they spend on dining, holidays and renovation. They also expect to be spending more on household expenses and transport.
Australian values and beliefs were very divided. Whilst we are still a proud country and believe Australia is a land of opportunity, there is a strong opinion on the number of refugees in Australia with most siding with the belief that we need to stop them from coming into the country.
Same sex marriage has been a hot topic and now more than half of Australians believe that same sex marriage should be illegal.
Despite some of the concerns Australians may have at the moment, we are still 63% more optimistic that we will spend more in the future (from last year) and 58% of us are positive that their financial situation will improve. A large 76% feel that they are still in control of their finances.
If you want any more information on the studies please feel free to contact Paul Worboys at paul@jaygrey.com
In the meantime though, learn a little more by watching our video here:
While in Belgium…
A recent ad has just taken the place for second most shared ad of all time after “The Force” VolksWagen ad from the 2011 Super Bowl.
The ad was launched for a cable channel, TNT. And in our humble opinion is just great.
The ad takes place in a “little town in Belgium” in a “square where nothing really happens” where a large red button on a stand is placed with a sign saying “Push to Add Drama”.
The ad, on Youtube on April 19, was already up to 25.2 millions views which is a 4 million increase over the past week.
So if you haven’t already see it you must watch it below:
eBall
Everybody enjoys an outdoor stunt and the 150,000 nearby watchers seemed to have enjoyed this one.
Smart Car created this stunt in Germany to emphasize the responsiveness of the car even though it’s electric. The company set up a massive game of Pong at a Frankfurt auto show, where people were able to test-drive the car in the game against someone else. Drivers had to move forward and backwards to control the game.
Have a watch…
Jonathon Mak Long for Coke
Everyone remember Jonathon Mak Long? No?
OK, he’s the 20 year old design student from Hong Kong that created the popular Steve Job’s tribute after his death. He recently got to spearhead a design for Coca-Cola, called “Two Hands” which creates the shape of Coke’s iconic ribbon passing a bottle.
The design was released this week in bus shelters and elevators in Shanghai. The intriguing design got the attention of executives and has contributed to Coke’s “Open Happiness” campaign.
What an interesting and modern piece of design and advertising. Such a fresh and beautifully created design needs to be shared!
Made In Korea
A little while ago we showed you Tesco’s Virtual Supermarket – a phenomenal and super successful idea that that improved their online sales by 130%. Since taking off in Korea, people can see internationally how well it has worked and companies have begun ‘borrowing’ the concept.
This year Woolworth’s have also set their sights on creating advertising that encourages purchases through the use of a smart phone in hopes of having the same success.
The main one was put up next to the Woolworth’s at Town Hall Station and others scattered around Sydney on bus stops. Unfortunately for them Sydney-siders haven’t responded the same way. Maybe it was because it was located near an actual supermarket and people just find it easier to shop there rather than online?
The massive decal they had at Town Hall Station was taken down not long after its 32-second media coverage on Seven News….
Either way, it’s not the future but show promise in what ‘s to come.
