BGH Argentina – Big Noses
Grey Canberra Digital featured this on their 5 Links for Friday today — also saw it featured at the APG’s Cannes recap last week — great concept, needs to be shared. Have a watch:
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The Future is Coming… Replicators? Almost!
We wouldn’t say this is as revolutionary as personal computing… but it’s pretty darn close.
Just as Microsoft and Apple brought one computer to every household in the 1990s, Bre Pettis’s Makerbot Industries is now bringing 3D printing to the masses.
If you think that any object can be sliced into hundreds of thin horizontal planes, 3D printers construct physical objects by depositing layers successively on top of each another. Companies have used the technology since the 1980s to rapidly prototype new products in development. This year, Makerbot Industries started selling personal 3D printers for just $1,299.
Think about it. For the price of a MacBook Pro, you can “print” a physical, 3D version of any object, smaller than a bowling ball, from the comfort of your home. This is absolutely incredible. Break the handle of your hammer? No need to go to the store to buy a new one – just download a 3D rendering of the file from the internet and print a new one. Need a new nozzle for your hose? Print one.
And the technology can be used to print out many parts that fit together – check out this Rubik’s cube for the blind, printing instructions available as a free download on Makerbot’s sister website, Thingiverse.
Makerbots aren’t being used for much more than printing shower curtain rings at the moment, but the possibilities are almost endless.
Ideas with the ability to capture the imagination are ripe for exponential growth. 3D printers that print in glass and silver already exist. The next generations of this technology should be able to print a greater variety of materials in less time at less cost. Imagine a 3D printer capable of printing circuit boards. Break that remote control? Print a new one. Want a new phone? Download and print.
This is one of the most compellingly inevitable technological progressions we have seen in ages—so we’d bet on mass adoption in the next few years.
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Tesco’s Subway Supermarket
Check this out — a really awesome idea from Cheil Worldwide.
We love how the agency stepped outside what we tend to think of as “traditional advertising.” This is more than just an ad. It is a business solution to a business problem that hits the mark strategically, tactically, and creatively. Here, the agency actually created a new sales channel for its client by thinking creatively about emerging technology and consumer behavior.
More than making us smirk or think of a brand in a new way (as good advertising should), Tesco’s subway supermarket actually solves a problem in our lives – a problem we might not have been aware of before seeing the solution (as Steve Jobs said, “It isn’t the consumers’ job to know what they want”). It is something truly new and truly interactive, and therefore truly memorable. It delights by surpassing my expectations of what a product in this category (supermarkets) is meant to deliver on, and it makes us think that Tesco really cares about making their customers’ shopping experience better.
We think we will start seeing more and more work like this come out of ad agencies. Just as people are better judged by what they do than by what they say they do, advertising that delivers on a brand promise in and of itself is more effective than advertising that simply relays a brand promise creatively. Importantly, seismic shifts in the way consumers interact with media are now allowing marketers to create unique and engaging experiences – like this one – that stand above advertising in print or on television.
It is the agencies that can think creatively at the intersection of technology, strategy, and consumer behavior, and who aren’t afraid to develop products for their clients, that are best able to produce groundbreakingly effective work today.
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Screen Culture – Things are sure changing…
Have a look at the vid below. The knowledge comes from our latest ‘Eye on Australia’ research programme (which is, by the way, the longest running consumer study in Australia, now in its 20th year). It’s amazing to think of the amount of time, we as consumers, spend with a screen in front of us. And as marketeers, what are we doing to make sure we recognise and deal with that…
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Creatives Moonlighting Creatively
JayGrey creative Tommy Cehak revisits his past-life as an object designer. Here he shares his recent creation – ‘TomTom’
Some people design bridges, space shuttles, mechanical hearts and social networking sites.
Not I. I designed a letterbox.
After seeing the neglect many letterboxes are subjected to I wanted to design one that not only withstood the harsh Australian climate and reckless mailmen (and women), but was also a beautiful object deserving of pride of place on people’s street frontage. A collaboration with Aussie designers DesignByThem, ‘TomTom’ is sold through top3 by design.
Love FlipBook – now even better!
I love the simplicity of Flipbook – and I love what it does. Check it out and download it if you haven’t got it. And the new version is even better. Check out some PR of the new version here
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The Falcon Who Taught Me To Love
Furby: Stop making mediocre magazine ads
First published in AdNews on 26 May 2011.
Magazine advertising is dominated by mediocre art direction and pre-school ideas, according to JayGrey creative head Jay Furby.
Furby, an award-winning creative who has worked as creative director at DDB Sydney, The Furnace Sydney and Arnold, told AdNews that magazine ads are under-utilised by advertisers who should use the medium to entertain consumers.
“There is no formula for magazine ads, and anyone that supposes there is, is failing to understand the power of the medium that is for the most part under-utilised,” he said.
“What works best is what works best for the product and the target market. But boring is not a solution to any problem. Looking at most magazine ads, it seems lobotomies are quite common practice, judging by what goes to press.”
Furby said magazine advertising needs to strive to be simple yet entertaining.
“It is amazing amongst the clutter contained in magazines that executions aren’t simple and eye catching, rather they hide for the most part amidst mediocre art direction and pre school ideas,” he said.
“The magazine reader is neither dumb nor boring. They bought the magazine for entertainment so entertain them.”
Furby told AdNews that magazine advertising practiced well is “extremely effective”.
“Practiced brilliantly it gives the consumer a reason to buy or keep buying what they love,” he said.
Furby said Diesel was a “heavy hitter” creating magazine advertising that continually stands out.
“If you do ads in magazines that allow the consumer to too easily turn the page you are failing to turn on the consumer to your brand and might as well call it a bland,” he said.
Furby joined up with the WPP-owned agency Grey in September 2009 to launch JayGrey in Sydney. British-born Furby has worked both overseas and in Australia at agencies such as Saatchi & Saatchi Sydney, Lowe Howard Spink and Saatchi & Saatchi Singapore.
Eye on Australia – The Silent Fear
First published in AdNews on 22 April 2011. This article was written by Paul Gardner, Chairman of Grey Group in Australia.
The 20th annual survey that takes a snapshot of the national mood shows that we’re in great shape, but we’re far from happy. so what is this feeling of unease all about and what does it hold for us?
With a robust economy, low unemployment, minimal inflation, the dollar at parity and a prime minister who isn’t Silvio Berlusconi, surely we should be describing our nation as buoyant, confident, optimistic and satisfied.
At worst, we’re still the envy of rest of the western world; at our best, we’re as ever “The Lucky Country”.
Yet while all of these terms certainly describe Australia from a rational and economic point of view, emotionally our vantage point is not quite as rosy, which augurs ominously for our marketers and advertisers [...]
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