Category Archives: Outdoor
As part of the new Panadol “Body First’ campaign, we developed extensive activation and work & play media creative to support the launch television executions. This included everything from outdoor, shopper, transit, magazine and digital banners, to promo giveaway and a major sponsorship programme for the Australian Open Tennis.
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With winter approaching fast, we launched an integrated campaign for Panadol Cold & Flu identifying the symptoms of a cold or flu, and showing sufferers that the Triple Action power of Panadol Cold & Flu will get you back on with your life. The campaign consisted of heavy transit (buses, trams, etc), an extensive digital banner and Facebook programme as well as a radio campaign with a brand message component and large consumer promotion.
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