Creative Advertising Agency, Sydney

Skins – Print

JayGrey — Thu, 23 Aug 2012 23:34:02 +0000

Our Digital Hub…

Paul Worboys — Mon, 09 Jul 2012 23:01:01 +0000

Across Australia, Grey /JayGrey has 3 offices. And we realised that it’s pretty dumb to replicate services in each of our offices…

So, we are very pleased to have our large digital production hub housed in our Canberra office. This creative and technical resource services all of our offices, from our Nations Capital – and they are only a click away…

Check out some of our digital offering from our Canberra Digital HUB site.

http://greycanberradigital.com/

JayGrey at 2012 Cannes!

JayGrey — Mon, 09 Jul 2012 22:41:12 +0000

Jaygrey at Cannes! Check out the ads that got selected:

Cannes Lions Finalist: Vitek Vodka – Stick to what you're good at: "Doctor" (Radio, Alcoholic Drinks)

Cannes Lions Finalist: Vitek Vodka – Stick to what you're good at: "Meow" (Radio, Alcoholic Drinks)

Best Ads on TV, Top 6: May 9th 2012 – Vitek Vodka: Spy – Print

Siren Awards 2013, Round 1 Overall Winners – For a Cure Foundation: Daniel

Best Ads on TV, Top 6: June 13th 2012 – Alibi Bourbon: Abattoir – Print

JayGrey wins Siren Award!

JayGrey — Thu, 05 Jul 2012 04:37:09 +0000

JayGrey won this month’s round of the radio industry’s 2013 Siren Awards!
Our very own Gav Chimes and Tommy Cehak created the radio ad supporting For a Cure’s Foundation stem cell research. The ad promoted stem cell research and won the overall and single categories in round one of the 2013 Siren Awards.

A word from the team – “It’s a powerful thing but there’s little awareness about it – here’s a lot of misunderstanding when it comes to stem cell research. For this reason, the general public doesn’t think or talk about it and they remain largely unaware of its benefits. We wanted to wake people up by reframing the issue and focusing on the suffering that can be alleviated.”

A new take on anti-smoking?

JayGrey — Thu, 05 Jul 2012 04:34:50 +0000

Check out this really interesting anti-smoking campaign someone at JayGrey passed around.
Simple, yet effective.

The future of Nokia in Microsoft’s hands..

JayGrey — Sun, 20 May 2012 23:27:31 +0000

Remember when everybody had Nokia’s? Times have certainly changed and the future of Nokia is dependent on convincing customers to switch from Google’s Android and Apple iPhones to Microsoft.

Last year, Nokia posted a global net loss of $1.5 billion as it failed to enter the smartphone market.

Last weekend, whilst at Town Hall Station, I noticed a very interesting interactive advertisement for their phone – Lumia. The ad was integrated with touchscreen capabilities that allowed the user to use it like you would a mobile phone.

Interested, I approached and started working my way through the advertisement like I would a phone (only a thousand times the size). The campaign seemed to give a new feel to the brand. The initial launch for the campaign was just over a month ago in five locations. In the weeks after the campaign launched it was said to grow using outdoor, TV and digital – with each sector grabbing about 30% of the marketing budget.

Check out the campaign below and see what you think but I guess the question is – can their be three mobile phone operating systems in the market?

Alibi Bourbon Radio

JayGrey — Thu, 10 May 2012 06:11:29 +0000

Tough Bourbon for a tough audience. The talent for the radio spots for the new Alibi Bourbon certainly has a head for radio.... Have a listen. Louise, Maureen and Irene will get you if you don't. Louise Irene Maureen

Vitek Vodka – Print

JayGrey — Thu, 10 May 2012 05:39:30 +0000

Invisible Ad?

JayGrey — Thu, 10 May 2012 05:31:05 +0000

Imagine the ultimate party in a discreet terrace in Sydney, full of attractive people and random animals. Your only way to experience it is with a pair of sunglasses…

Lynx just released what is described as the world’s first invisible ad to promote their new scent – Anarchy from Him and Her. Directed by Alex Roberts with technology developed by Finch’s director of creative technology, Emad Tahtouh, the outdoor installation was displayed on Friday 27th April from 6:30pm.
Passerbys were given a pair of sunglasses (blue for boys and pink for girls) to allow them to see what was going on in the house.
It also celebrated the launch of Lynx’s forest ever women’s fragrance.

Check it out for yourself here:

Vitek Vodka – TV

JayGrey — Thu, 10 May 2012 05:29:00 +0000

Vitek Vodka is a brand that we love here at JayGrey. Not only is the vodka great but they are a pretty amazing bunch of people too.

And the owner of the company, Vitek himself, is certainly happy for the world to know that he and his company are great at making vodka even if they’re not too good at parkour, bonsai or indeed train spotting…

Check out the new films for a great vodka company.

Parkour

Trainspotting

Bonsai