JayGrey Appointed Agency of Record for 4 Pines Brewing
The new collaboration between JayGrey and 4 Pines just seems logical. Take a look from the outside and you see two emerging companies with similar structure, attitude and cultural fit. 4 Pines are renowned for their innovative, award-winning, hand crafted beer – JayGrey for their creatively led, entrepreneurial communications. It doesn’t hurt that both teams love beer.
The first campaign JayGrey will be working on is the Vostok “Space Beer“ initiative, an idea which saw 4 Pines and Saber Astronautics Australia research and produce the first beer specifically intended for drinking in space (whilst remaining a tasty drop here on earth).
Jaron Mitchell, part owner and General Manager of 4 Pines said; “We’re excited about the ideas coming out of JayGrey. This has been our first foray into the world of advertising for our brewery and to date it’s been really successful. What’s more, with our move into a larger brewery and with a growing distribution throughout Australia, the timing seems perfect.”
Jay Furby, JayGrey’s Creative Director said; “It was a great chance to do something interesting. Most beer advertising today, whilst being entertaining, is somewhat generic in style. We decided to break this mold – a decision made easier because of the ridiculously entertaining proposition about the first beer brewed and tested for space travel.”
4 Pines join JayGrey’s roster of brands, which already includes Sensodyne, Panadol, Macleans, Hong Kong Tourism Board, Ribena, Bayer and White King
