Panadol Cold & Flu Campaign

With winter approaching fast, we launched an integrated campaign for Panadol Cold & Flu identifying the symptoms of a cold or flu, and showing sufferers that the Triple Action power of Panadol Cold & Flu will get you back on with your life. The campaign consisted of heavy transit (buses, trams, etc), an extensive digital banner and Facebook programme as well as a radio campaign with a brand message component and large consumer promotion.