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The votes are in…
This is the 21st year that we have been conducting our proprietary “Eye on Australia” study. 1000 interviews were conducted online at the end of last year to finds out Australia’s mood and thoughts.
Although Australian’s satisfaction with life is unchanged from last year, there is now an increase in other topics which is more evident in Baby Boomer and Pre Baby Boomer segments. The studies found that nearly half of Australian’s were concerned about the economy and felt that they lacked leadership. A higher proportion of people are expecting to reduce the amount of money they spend on dining, holidays and renovation. They also expect to be spending more on household expenses and transport.
Australian values and beliefs were very divided. Whilst we are still a proud country and believe Australia is a land of opportunity, there is a strong opinion on the number of refugees in Australia with most siding with the belief that we need to stop them from coming into the country.
Same sex marriage has been a hot topic and now more than half of Australians believe that same sex marriage should be illegal.
Despite some of the concerns Australians may have at the moment, we are still 63% more optimistic that we will spend more in the future (from last year) and 58% of us are positive that their financial situation will improve. A large 76% feel that they are still in control of their finances.
If you want any more information on the studies please feel free to contact Paul Worboys at paul@jaygrey.com
In the meantime though, learn a little more by watching our video here:
Screen Culture – Things are sure changing…
Have a look at the vid below. The knowledge comes from our latest ‘Eye on Australia’ research programme (which is, by the way, the longest running consumer study in Australia, now in its 20th year). It’s amazing to think of the amount of time, we as consumers, spend with a screen in front of us. And as marketeers, what are we doing to make sure we recognise and deal with that…
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Eye on Australia – The Silent Fear
First published in AdNews on 22 April 2011. This article was written by Paul Gardner, Chairman of Grey Group in Australia.
The 20th annual survey that takes a snapshot of the national mood shows that we’re in great shape, but we’re far from happy. so what is this feeling of unease all about and what does it hold for us?
With a robust economy, low unemployment, minimal inflation, the dollar at parity and a prime minister who isn’t Silvio Berlusconi, surely we should be describing our nation as buoyant, confident, optimistic and satisfied.
At worst, we’re still the envy of rest of the western world; at our best, we’re as ever “The Lucky Country”.
Yet while all of these terms certainly describe Australia from a rational and economic point of view, emotionally our vantage point is not quite as rosy, which augurs ominously for our marketers and advertisers [...]
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