Imagine the ultimate party in a discreet terrace in Sydney, full of attractive people and random animals. Your only way to experience it is with a pair of sunglasses…
Lynx just released what is described as the world’s first invisible ad to promote their new scent – Anarchy from Him and Her. Directed by Alex Roberts with technology developed by Finch’s director of creative technology, Emad Tahtouh, the outdoor installation was displayed on Friday 27th April from 6:30pm.
Passerbys were given a pair of sunglasses (blue for boys and pink for girls) to allow them to see what was going on in the house.
It also celebrated the launch of Lynx’s forest ever women’s fragrance.
Check it out for yourself here:Read Full Post Comments 
Everybody enjoys an outdoor stunt and the 150,000 nearby watchers seemed to have enjoyed this one.
Smart Car created this stunt in Germany to emphasize the responsiveness of the car even though it’s electric. The company set up a massive game of Pong at a Frankfurt auto show, where people were able to test-drive the car in the game against someone else. Drivers had to move forward and backwards to control the game.
Have a watch…
Everyone remember Jonathon Mak Long? No?
OK, he’s the 20 year old design student from Hong Kong that created the popular Steve Job’s tribute after his death. He recently got to spearhead a design for Coca-Cola, called “Two Hands” which creates the shape of Coke’s iconic ribbon passing a bottle.
The design was released this week in bus shelters and elevators in Shanghai. The intriguing design got the attention of executives and has contributed to Coke’s “Open Happiness” campaign.
What an interesting and modern piece of design and advertising. Such a fresh and beautifully created design needs to be shared!Read Full Post Comments 
A little while ago we showed you Tesco’s Virtual Supermarket – a phenomenal and super successful idea that that improved their online sales by 130%. Since taking off in Korea, people can see internationally how well it has worked and companies have begun ‘borrowing’ the concept.
This year Woolworth’s have also set their sights on creating advertising that encourages purchases through the use of a smart phone in hopes of having the same success.
The main one was put up next to the Woolworth’s at Town Hall Station and others scattered around Sydney on bus stops. Unfortunately for them Sydney-siders haven’t responded the same way. Maybe it was because it was located near an actual supermarket and people just find it easier to shop there rather than online?
The massive decal they had at Town Hall Station was taken down not long after its 32-second media coverage on Seven News….
Either way, it’s not the future but show promise in what ‘s to come.
Outdoor interactive advertising isn’t exactly a new idea but many big companies have started to venture into this field in Sydney.
Unilever has just introduced a new outdoor panel that dispenses free product samples.
Late last year, Lipton Ice Tea, used Tapit software to promote its product to Sydney University students.
Not long after, SA Lotteries used the same Tapit technology to launch their new $5 Monopoly Instant Scratchies game.
Most recently Schweppes released a digital countdown advertisement that counts down until Cocktail Hour to remind people to pick up some drinks.
All of these have been placed in busy highlight locations have created quite a bit of attention allowing companies to engage with their customers in new and interesting ways. Most people don’t want to line up for a sachet of soup but interactive media has created interest for people to check it out and use it.